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Accidental Series
American Society for Indexing
Plexus Publishing




Book Proposal Guidelines

Table of Contents | Sample Chapter | About the Contributors
Marketing Your Indexing Services, 3rd Edition
Edited by Anne Leach

About the Contributors

Sylvia Coates has been a full-time freelance indexer since 1989, working for scholarly, textbook, and trade book presses. She has written numerous publications on indexing and has taught indexing since 1999. In 2004, she developed the University of California-Berkeley Extension online course “Indexing: Theory and Application” and serves as one of the five instructors. The Berkeley course was the recipient of the University Professional & Continuing Education Association 2005 Distance Learning “Community of Practice” Award. Sylvia lives with her nonindexer husband in the San Francisco Bay Area.

Ina Gravitz, a former New Yorker and librarian (reference, young adult, and administrative), has lived in the Minneapolis area since September 2001 and has been indexing full-time since December 1999. She has served as an officer in the New York and the Twin Cities chapters of American Society for Indexing (ASI), as chair of several ASI national committees, and on the ASI Board of Directors (2009—2012).

Mary Harper established her indexing business, Access Points Indexing, in 2004, creating indexes for books and journals, with a recent concentration in textbooks. She came to the indexing profession with a business degree and 20 years experience as an office/program manager in state government. Mary also enjoys working with self-publishing authors, helping them give birth to a passion of their own. She has had articles, directed at the first-time-publishing author, published in The Independent magazine of the Independent Book Publishers Association and in Dan Poynter's Para Publishing newsletter. She is a member of ASI and helped to form the society's Legal Indexing SIG in 2006.

Susan Danzi Hernandez has been indexing since 1998. She has indexed more than 400 books in subjects that include economics, business, education, science, sociology, and health and fitness. She currently lives in Wichita, Kansas, with her husband and three children.

Rossinna Ippolito is a former professor of religious studies and is the owner of inDocs inDexing Services. She specializes in the indexing of spiritual and religious texts.

Ted Janusz is a professional speaker, author, and marketing consultant who has been invited to appear on Geraldo at Large on FOX News Network to share his business insights. Ted was selected by eBay to conduct “eBay University” seminars nationwide. He presents “How to Use Social Networking to Grow Your Business.” His website is

Anne Leach has been indexing since 1985 and has been a member of ASI for the same period. She has been an ASI board member (two consecutive three-year terms), chair of the publicity committee for three years, and editor of Key Words for six years, as well as president of the Golden Gate Chapter and co-founder, president, program chair, and treasurer (concurrently) of the Southern California Chapter since 1994. She was awarded the Ted Hines Award in 2003 in recognition of her contributions to ASI.

Seth Maislin is managing partner of Potomac Indexing, LLC, an international indexing firm. He provides consulting services in taxonomy and digital asset management, and is currently taxonomy lead for Seth served as president of ASI in 2006—2007, is an adjunct instructor with three Boston-area colleges, and offers an interactive online indexing course.

Carol Roberts has been indexing since 1993, primarily scholarly books in the humanities, including philosophy. She has two master's degrees in philosophy, one from State University of New York at Albany and one from Cornell University.

Matthew Spence is most famous as the indexer quoted in a 1995 Money magazine article on the earning potential of indexers. Unfortunately, a prolonged web search has not revealed any up-to-date information about his current business or contact information, but when we last knew of him, Matthew was based in California and had an active indexing business specializing in technical materials.

Madge Walls was a top-producing Realtor and award-winning novelist before turning her attention to indexing in 2006. She is a graduate of the USDA Graduate School Basic Indexing course and Enid Zafran's Indexing Boot Camp. Her real estate prospecting skills gave her a leg up on fearlessly marketing her indexing business. After spending most of her life in Hawaii, she now lives in Oregon.

Enid L. Zafran has one of the largest U.S. indexing businesses, Indexing Partners, which she established in 1989. Enid has run two in-house indexing departments, at Banks-Baldwin Law Publishing Co. in Cleveland, Ohio, and at the Bureau of National Affairs in Washington, D.C. She has served ASI in many capacities and was president in 2002. In 2010, ASI awarded her the Ted Hines Award in recognition of her contributions to the profession of indexing. She is also a founding member of the Institute of Certified Indexers. She has written and spoken extensively on the field of indexing, offering both business-oriented as well as technical advice.

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