“Lior Arussy skillfully illustrates how critical excellence is in corporate strategy and the significant role every employee plays in its delivery. Excellence Every Day is an important read for both executives and employees.”

— Jill Griffin, author, Customer Loyalty

If mediocre performance or results are acceptable at any level within your organization, this may be the most important book you will read this year. Lior Arussy explores and offers a solution to the root problem that keeps firms from delighting customers and inspiring superior performance and job satisfaction among employees. The “Excellence Myth” is a subtle yet pervasive mindset that undermines individual performance, erodes customer loyalty, and erases any competitive advantage a firm may enjoy or hope to gain. Arussy’s inspired (and inspiring) remedy is the “Daily Choice,” a strategy that empowers employees to reach new heights of excellence—creating delightful customer experiences and achieving superior results from the bottom up.

“The examples and stories in this book are filled with character, vision, and wisdom. Drink deeply, and you’ll be better equipped to chart a successful course forward—for yourself and your organization.”

— Brad Cleveland, President, International
Customer Management Institute (ICMI)

Click here to listen to Lior Arussy's interview at Book Expo America revealing a new philosophy of excellence to help individuals and organizations reach their performance potential.