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Building & Running a Successful Research Business, 2nd Edition: A Guide for the Independent Information Professional
By Mary Ellen Bates | Foreword by Amelia Kassel
Publication Date: January, 2010
Price: $27.95
CyberAge Books Price: $27.95 [CyberAge Books Sign In]
"Whether you’re already running an information business or just starting out, this book is an invaluable resource. Mary Ellen Bates has done it again!"

—Marydee Ojala,
ONLINE Magazine

This is the handbook every aspiring independent information professional needs in order to launch, manage, and build a research business. Organized into four sections, "Getting Started," "Running the Business," "Marketing," and "Researching," the book walks you through every step of the process. Author Mary Ellen Bates covers everything from "Is this right for you?" to closing the sale, managing clients, promoting your business on the web, and tapping into powerful information sources beyond the web.

The second edition features a wealth of new material, including new chapters on how to position yourself, marketing via social media, creating an effective web presence, strategic planning for your next five years, and writing a marketing plan that works. Bates, a popular author and speaker and a long-time successful independent info pro, reveals all the tips, tricks, and techniques for setting up, running, and growing your own information business.


About Ebooks From Information Today, Inc.
Please email ebooks@infotoday.com if you have any questions or concerns.
All our ebooks include bookmarked tables of contents and indexes for easy navigation within the book, and are readable using a variety of devices and software programs. Upon purchase you will receive your downloadable ebook as a zip file. Due to the size of the file, the download may take a few minutes. Your download will contain these two ebook file types:
  • epub: .epub file
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Load the compatible file onto your personal ereader and begin reading immediately. Some ebook purchases may also include a .mobi file.

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IMPORTANT: Information Today, Inc. ebooks are sold here for single use only; for information about authorized usage, bulk purchases, and textbook adoption, write to ebooks@infotoday.com.

      

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