Books Home | Browse by Title | Order/Download Catalog | ITI Home | Privacy/Cookies  
  1pix
Search
Books

Accidental Series
Directories
ASIST
American Society for Indexing
Ebooks
Plexus Publishing


Magazines

Newsletters

E-Newsletters

Conferences
Book Proposal Guidelines
Buy Ebook Now
Face2Face: Using Facebook, Twitter, and Other Social Media Tools to Create Great Customer Connections
By David Lee King
Publication Date: January, 2012
Price: $19.99
CyberAge Books Price: $19.99 [CyberAge Books Sign In]

"Face2Face is a solid primer for businesses looking to be more social. Following King's advice will lead to increased business and greater customer loyalty."

—Patrick O'Keefe, iFroggy Network,
and author, Managing Online Forums

Consumer-centric organizations know that social media can be used to engage with customers, leading to increased satisfaction and the acquisition of new customers through the power of viral marketing—yet relatively few firms are doing it well. With Face2Face, David Lee King (Designing the Digital Experience) presents a practical guide for any organization that aspires to create deep, direct, and rewarding relationships with patrons and prospects.

Going far beyond Facebook and Twitter, King demonstrates how a range of Web 2.0 tools and techniques can be used to start and sustain conversations and humanize the organization in the eyes of those it seeks to serve. He suggests ways to connect with customers using photos and video, communities and networks, and specific tools such as blogs and location services. He uses real-world examples to illustrate the do's and don'ts of responding to criticism, and explains why and how listening, tone, human-centered site design, and measuring results are all critical components of any customer engagement strategy.

"David Lee King does it again! His leadership in experimenting with new social tools blazes the trail rather than following the pack."

—Stephen Abram MLS,
VP, Gale Cengage Learning


About Ebooks From Information Today, Inc.
Please email ebooks@infotoday.com if you have any questions or concerns.
All our ebooks include bookmarked tables of contents and indexes for easy navigation within the book, and are readable using a variety of devices and software programs. Upon purchase you will receive your downloadable ebook as a zip file. Due to the size of the file, the download may take a few minutes. Your download will contain these two ebook file types:
  • epub: .epub file
  • PDF .pdf file
Load the compatible file onto your personal ereader and begin reading immediately. Some ebook purchases may also include a .mobi file.

Reading On Your Desktop
Information Today, Inc. ebooks can be read on your computer using these free software downloads:

IMPORTANT: Information Today, Inc. ebooks are sold here for single use only; for information about authorized usage, bulk purchases, and textbook adoption, write to ebooks@infotoday.com.

      

1pix  
     
directory
© 1995 - , Information Today, Inc.
Information Today, Inc. • 143 Old Marlton Pike, Medford, NJ 08055-8750
Phone: 609-654-6266 • Fax: 609-654-4309 • custserv@infotoday.com
1pix