“A fresh take on Web usability, with the customer experience firmly in mind..”

—Stephanie Weaver
Creating Great Visitor Experiences

As website design and functionality take a mighty leap forward, today’s marketers and site designers can harness the power of “experience design” to help customers quickly find information, make purchases, or participate—creating positive digital experiences that visitors not only remember but want to share with others. Here, 2008 Library Journal “Mover & Shaker” David Lee King explains the digital experience design concept, introduces a range of tools and strategies, and shares experience design best practices.

Digital experience design is all about giving web users what they want. Designing the Digital Experience shows how organizations can use it to distinguish themselves from the competition and uncork the viral marketing genie.

“While authors of business books would have you believe that social media is the story of the century, the real story is people, and the experiences we have not only with each other, but with the businesses and brands that we choose to interact with throughout our lives. ... if you went out and bought this book, you’re heading in the right direction.”

— David Armano, from the foreword