A Step-by-Step Guide to Creating Dynamic
Mobile Marketing Campaigns
By Kim Dushinski
Foreword by Laura Marriott
"Practical methods for creating
compelling campaigns in the challenging
mobile marketing environment. ... This book is desperately needed."
T. Ahonen, author, Mobile
as the 7th Mass Media Channel
Mobile technology not only lets marketers reach customers where they
are, it allows them to engage mobile users by targeting their immediate
and specific needs. Giving users what they want when they want it is
the unique value proposition of mobile marketing, and businesses,
agencies, and nonprofits of all types and sizes can create successful
campaigns without breaking the bank.
In this practical handbook, mobile marketing consultant Kim Dushinski
offers easy-to-follow advice for firms that want to interact with
mobile users, build stronger customer relationships, reach a virtually
unlimited number of prospects, and gain competitive advantage by making
the move to mobile now. If your organization wants to reach mobile
device users—locally, nationally, or within a specific demographic
niche — The Mobile Marketing Handbook will help
you put your message in
the palms of their hands.
to listen to Kim Dushinski's interview at the 2009 Book Expo America
revealing how businesses can tap into the power of mobile marketing and
build stronger customer relationships.
CyberAge Books • 2009/248 pp/softbound
Regular Price: $29.95