Smart Services
Competitive Information Strategies, Solutions,
and Success Stories for Service Businesses
By Deborah C. Sawyer
"Finally, a book that nails down what every service
business needs to know about competition and competitive
intelligence. Smart Services offers competitive information
strategies that firms can put to immediate use."
Andrew Garvin, CEO FIND/SVP
Here is the first book to focus specifically on the competitive
information needs of service oriented firms. Author, entrepreneur,
and business consultant Deborah C. Sawyer illuminates the many
forms of competition in service businesses, identifies the
most effective information resources for competitive intelligence
(CI), and provides a practical framework for identifying and
studying competitors
in order to gain a competitive advantage. Smart Services is a roadmap
for every service company owner, manager, or executive who expects to compete
effectively in the Information Age.
CyberAge Books |
2002/256 pp/softbound |
ISBN 0-910965-56-0 |
Regular Price: $29.95 |
Web Orders: $26.96
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Print Edition
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