The Skeptical Business Searcher
The Information Advisor’s Guide to Evaluating Web Data, Sites, and Sources
By Robert Berkman; foreword by Reva Basch
This is the experts’ guide to finding dependable,
high-quality company and industry data on the free Web.
Information guru, author, and editor Robert Berkman
offers business Internet users effective strategies
for identifying and evaluating no-cost online information
sources, emphasizing easy-to-use techniques for recognizing
bias and misinformation. You’ll learn where to
go for company backgrounders, sales and earnings data,
SEC filings and stockholder reports, public records,
market research, competitive intelligence, staff directories,
executive biographies, survey/poll data, news stories,
hard-to find-information about small businesses and
niche markets. The author’s list of top starting
points is a lifeline for business searchers under pressure,
while his unique table of "Internet Information
Credibility Indicators" allows readers to systematically
evaluate Web site reliability. Supported by a companion
Web page.
CyberAge Books| 2004/softbound | ISBN 0-910965-66-8 | Regular Price: $29.95 | Web Orders: $26.96
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