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Designing the
Digital Experience
How to Use EXPERIENCE DESIGN Tools and
Techniques to Build Websites Customers Love
By David Lee King
Foreword by David Armano
“A fresh take on Web usability, with the
customer experience firmly in mind..”
—Stephanie Weaver
Creating Great Visitor Experiences
As website design and functionality take a
mighty leap forward, today’s marketers and site designers can harness
the power of “experience design” to help customers quickly find
information, make purchases, or participate—creating
positive digital
experiences that visitors not only remember but want to share with
others. Here, 2008 Library
Journal “Mover & Shaker” David Lee
King explains the digital experience design concept, introduces a range
of tools and strategies, and shares experience design best practices.
Digital experience design is all about
giving web users what they want. Designing
the Digital Experience shows how organizations can use it
to distinguish themselves from the competition and uncork the viral
marketing genie.
“While authors of business books would
have you believe that social
media is the story of the century, the real story is people, and the
experiences we have not only with each other, but with the businesses
and brands that we choose to interact with throughout our lives. ... if
you went out and bought this book, you’re heading in the right
direction.”
— David Armano, from
the foreword Click here to listen to David Lee King discuss Designing the Digital Experience on Longshots hosted by Sara Ann Long.
CyberAge Books 2008/200 pp/softbound |
ISBN 978-0-910965-83-5 |
Regular Price: $24.95 |
Web Orders: $22.46
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