Marketing Your Indexing Services, 3rd Edition
Edited by Anne Leach
Table of Contents
Introduction
Madge Walls
Chapter 1: Index Ignorance—A Sorry Fact
Anne Leach
Chapter 2: A Marketing Action Plan
Susan Danzi Hernandez
Chapter 3: Getting Started: Résumé Strategies for the New Indexer
Susan Danzi Hernandez
Chapter 4: How to Market Your Indexing Services
Anne Leach
Chapter 5: How to Get Clients
Matthew Spence
Chapter 6: 50, Count 'Em, 50
Carol Roberts
Chapter 7: Schmoozing 101, or Marketing by Word of Mouth
Carol Roberts
Chapter 8: The ASI Indexer Locator
Enid L. Zafran
Chapter 9: Keeping Editors Happy
Sylvia Coates
Chapter 10: Your Website: How to Build It and Market With It
Mary Harper
Chapter 11: Twitter, Facebook, and MySpace Demystified
Ted Janusz
Chapter 12: Social Networking Strategy
Seth Maislin
Contributors
Index
Rossinna Ippolito
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