You Don’t Look Like a Librarian
Shattering Stereotypes and Creating Positive New Images in the Internet Age
By Ruth Kneale
Foreword by Elizabeth Burns
Click here to listen to Ruth Kneale discuss stereotypes about librarians in the Internet Age and how the mistaken perceptions of library patrons can be changed.
"A readable and entertaining look into the
images of librarians in
popular culture, You Don’t Look Like a Librarian also functions
admirably as a kind of What Color is Your Biblio-Parachute? for people
interested in librarianship or those who are in the profession and
considering a change of direction."
—Karen G. Schneider
Librarian stereotypes have persisted for generations, yet their
practical impact has rarely been studied. How pervasive are such
stereotypes in the digital era, how are they changing, and how do they
affect our daily work, our careers, and the future success of the
profession? What can we do to defeat tired old perceptions and create
positive new images?
After exploring these questions for almost 10 years,
librarian/blogger/pop culture maven Ruth Kneale offers insight and
analysis in You Don’t Look Like a Librarian. In addition to presenting
the results of a 1,000+-respondent survey and interviews with
opinionated librarians across the spectrum, Kneale draws on published
literature and lively discussions from her website. The result is a
unique, entertaining, and eye-opening look at librarian stereotypes and
their real-world consequences in the Internet Age.
"A thoughtful overview of the past, present, and future of
librarianship ... generates excitement as we enter dramatically
changing information and community landscapes."
—Michael Porter, libraryman.com and WebJunction.org
2009/216 pp/softbound | ISBN 978-1-57387-366-6 | Regular Price $29.50 | Web Orders: $26.55
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