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Super Searchers Go to the Source
The Interviewing and Hands-On Information
Strategies of Top Primary Researchers—Online, on the Phone,
and in Person
By Risa Sacks
Edited by Reva Basch
For the most focused, current, in-depth information on any subject, nothing beats
going directly
to the source—to the experts. This is "Primary Research," and it's the focus
of the seventh title in the "Super Searchers" series. From the boardrooms of
America's top corporations, to the halls of academia, to the pressroom of the
New York Times, Risa Sacks interviews 12 of the best primary researchers in the
business. These research pros reveal their strategies for integrating online
and "offline" resources, identifying experts, and getting past gatekeepers to
obtain information that exists only in someone's head. You'll learn how Super
Searchers use a combination of primary research tools and techniques, including
interviews, public records, printed material, online databases, Internet sites,
and direct observation. As a bonus, "The Super Searchers
Web Page" features links to top information sources.
CyberAge Books
2001/320 pp/softbound
ISBN 0-910965-53-6
Regular Price—$24.95 Sale Price $14.95 |
