|
Super Searchers Cover the World
The Online Secrets of Global Business Researchers
By Mary Ellen Bates
Edited by Reva Basch
Foreword by Clare Hart, CEO, Factiva
As Internet access becomes ubiquitous, firms are finding ways to reach new markets,
suppliers, distributors, and customers around the world. At the same time, information
about international economies, industries, and companies is increasingly available
on the Web, making it easier than ever to research global business opportunities.
In this book, skilled researchers from government organizations, multinational
companies, universities, libraries, and research firms around the world share
the secrets of successful international business research. Interviewed by Mary
Ellen Bates, experts from the U.S., U.K., Japan, China, Italy, Argentina, Mexico,
and the Netherlands reveal the tips, techniques, sites, and strategies they use
every day. You’ll learn how international super searchers reach beyond borders,
overcome language barriers, cope with cultural biases, evaluate unfamiliar sources,
and much more. Supported
by the Super Searchers Web Page.
CyberAge Books
2001/250 pp/softbound
ISBN 0-910965-54-4
Regular Price—$24.95 Sales Price $14.95
|
