Enlightened E-Business Strategies for Every
By Mary Diffley
"A superb book…full of insights into the Internet
and ways to translate those insights into profits."
Jay Conrad Levinson, author of the "Guerilla
"A comprehensive guide to e-business strategies—a
step-by-step blueprint for today's businessperson to follow,
whether part of a large or small organization."
Ivan R. Misner, from the Foreword
Since the bursting of the dot.com balloon, companies are
approaching e-business with a new wariness—and rightly so,
according to author and entrepreneur Mary Diffley. In Internet
Prophets, Diffley speaks directly to the skeptics, serving
up straightforward advice that will help even the most technophobic
executive do more business on the Web. This readable, easy-to-use
handbook is the first to detail the costs of proven e-commerce
strategies, matching successful techniques with budgetary
considerations for companies of all types and sizes. Internet
Prophets is the first e-business book that gets down to the
nitty-gritty that every businessperson wants to know: "What's
it going to cost?"
CyberAge Books | 2002/342pp/softbound | ISBN 0-910965-55-2 | Regular Price: $29.95 | Web Orders: $26.96