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Table of Contents | Sample Chapter | Advance Praise | About the Editors

Dancing With Digital Natives
Staying in Step With the Generation That's Transforming the Way Business Is Done
Edited by Michelle Manafy and Heidi Gautschi

Table of Contents

Acknowledgments

Introduction — Michelle Manafy and Heidi Gautschi

PART ONE: THE DIGITAL NATIVE GOES TO WORK

Chapter 1: When Facebook Comes to Work: Understanding the Work Practice of the Digital NativeBrynn Evans

Chapter 2: Thinking Outside the Cubicle: Examining the Changing Shape of Today's Workspace — Susan Evans

Chapter 3: The Dis-Organization of Invention — Carolina M. Reid

Chapter 4: Native in Blue: Understanding the Challenges and Opportunities in Managing Today's Police Officers — Christa M. Miller and Lt. David Hubbard

Chapter 5: I'm With the Brand: How Generation Y Will Transform Hiring Through Personal Branding — Dan Schawbel

PART TWO: MARKETING AND SELLING TO THE DIGITAL NATIVE

Chapter 6: With, Not To: The Value of Social CRM — Marshall Lager

Chapter 7: Inspired Interaction: Youth Marketing on Mobile — Peggy Anne Salz

Chapter 8: Adapting Old-Fashioned Marketing Values to the Needs of the Digital Native — Michael P. Russell

Chapter 9: The Social Media Imperative: Learning to Engage Digital Natives Where They Live — Shashi Bellamkonda

Chapter 10: Social Capitalism and the Reputation Economy — Michelle Manafy

PART THREE: ENTERTAINING THE DIGITAL NATIVE

Chapter 11: The Digital Natives Are the Entertainment! — Richard Hull

Chapter 12: Ethics, Technology, and the Net Generation: Rethinking IP Law — Albert M. Erisman

Chapter 13: The Old News and the Good News: Engaging Emerging Readers Through Social Interaction — Michelle Manafy

Chapter 14: T'écoutes quoi ti? Digital Natives as MusicConsumers in Lille, France — Heidi Gautschi and Emilie Moreau

PART FOUR: EDUCATING THE DIGITAL NATIVE

Chapter 15: Making the Grade: Standards and Promoting Achievement Through Technology — Sarah Bryans Bongey

Chapter 16: Quest to Learn: A Public School for Today's Digital Kids — Robert J. Torres, Rebecca Rufo-Tepper, and Arana Shapiro

Chapter 17: Teaching Digital Literacy Digitally: A Collaborative Approach — Jami L. Carlacio and Lance Heidig

Chapter 18: French Lessons: How France Is Educating Its Digital Natives — Heidi Gautschi

Chapter 19: Native Knowledge: Knowing What They Know—and Learning How to Teach Them the Rest — Mary Ann Bell

About the Editors

Index

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