"This remarkable group of editors and authors presents a range of
opinions about the challenges and opportunities of business life in a
digital era. Taken together, these essays help us to debunk many of the
myths that we too commonly rely upon when we talk of digital natives,
in the context of business, marketing, learning, career development,
and otherwise. … No matter what, this book will make you think."
—John Palfrey, co-author, Born Digital: Understanding the First
Generation of Digital Natives
"The wide array of fresh insights offered [here] gives educators,
employers and marketers the techniques and tools to better understand
this challenging generation."
—Don Tapscott, author, Grown Up
Digital, and co-author Wikinomics,
"Blends the practical with the profound on how to make the most of
this promising population of young people. It’s all you’ll
—Patricia Martin, author, Renaissance Generation
"A critically important book for those who do business with or
need to understand those under 30."
—David Meerman Scott, author, The New Rules of Marketing and PR
"In a competitive world filled with new technologies and
constantly evolving tastes, Dancing With Digital Natives
serves as a brilliant roadmap for connecting with the elusive teen and
young-adult consumer. Read this book!"
—R. Lee Fleming, Jr.,
screenwriter, One Tree Hill, Friends,
and She’s All That
"I love this book. The digital native generation doesn’t
want to be talked to; young people want to interact, engage, and effect
change. And Dancing With Digital Natives shows you how to
make that real connection happen."
—Lou Frillman, chairman, Unity
Fund, and multiple leadership roles, Barack Obama 2008 Presidential
"With Dancing With Digital Natives, you’ll get to
know the next generation of consumers so that you can create products
and strategies that appeal and engage."
—Sam Ades, vice president,
Digital Web Group, Warner Bros Animation
"Audiences today are not interested in one-way communication. In Dancing
With Digital Natives, you’ll learn how to start a genuine
conversation with your audience so that you can create real engagement
and better entertainment."
—Ed Marinaro, actor, Blue Mountain State (Spike TV)
"For the past quarter century, we’ve been witnessing the
ultimate example of the natural human instinct to develop and exploit
new tools to build expanding communities. Tomorrow’s historians
and social scientists may very well look back on Dancing With
Digital Natives as one of the seminal works describing the ongoing
community-building imperative in this new epoch of information."
—Hugh McKellar, editor-in-chief, KMWorld
"Dancing With Digital Natives shows how our next
generation of consumers expects us to know them well, by engaging them
every step of the way. This engagement is both an imperative and a
great opportunity. And this book lays out an incredible roadmap for
doing great things with that opportunity."
—Andrew Panay, producer, Wedding Crashers