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Buying and Selling Information, By Michael L. Gruenberg

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Buying and Selling Information
A Guide for Information Professionals and Salespeople to Build Mutual Success
By Michael L. Gruenberg

"It is a rare book that can transform relationships and engage all players in a sector, but Buying and Selling Information has that power. The Gruenberg roadmap will help librarians and sales professionals work together to successfully negotiate the future."

—Stephen Abram, MLS, Lighthouse Consulting Inc.,
and past president, SLA, CLA, OLA

Both sides of the negotiating table are represented in this practical and much-needed guide by Michael L. Gruenberg, a veteran of the electronic information field. With over 30 years selling information to libraries of all types and sizes, Gruenberg's time-tested tips, techniques, and strategies come together in a must-read guide for sales professionals and their library customers alike.

The author's personal stories are geared to helping salespeople and librarians understand what the "other guy" is grappling with in order to achieve the best possible outcome for everyone. His hard-won insights and knowledge shed light on the importance of relationships, some harsh realities of the business world, and the "music" of the sales experience.

"The combination of first-hand experience, invaluable tips and tricks of the trade, and a refreshingly readable style make Buying and Selling Information a must-read for anyone buying for, selling to, or just working in libraries. It should be part of every MLIS curriculum."

—Tim Rogers, executive director, NC LIVE


Watch the interview with Michael Gruenberg as he discusses the importance of excellent salesmanship.



2014/224 pp/softbound | ISBN 978-1-57387-478-6 | Regular Price: $49.50 | Web Orders: Price: $44.50
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