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Business Cases for Info Pros
Here's Why,
Here's How
By Ulla de Stricker
“Too many good ideas are not
funded because a compelling case is not
made for them. Ulla de Stricker
provides a clear, concise, and
straightforward approach to building
your successful business
case.”
—Dr. Ken Haycock,
Professor and Director
San Jose School of Library and
Information Science
An inherent challenge for information
professionals involves often
difficult-to-quantify contributions of
their initiatives to an organization's
bottom line and the elusive ROI
calculation. In this practical guide,
Ulla de Stricker explains why, when, and
how a formal business case can be used as
an effective tool for gaining support for
information-based projects.
De Stricker discusses the psychology
of decision making and demonstrates a
logically sequenced progression for
structuring a business case—from
identifying the "problem, need, or
opportunity" to proposing viable
solutions and ensuring the presentation
is delivered with impact. Her how-to
advice is supported by case studies
illustrating various approaches to
creating successful business case
documents.
“Ulla de Stricker's
step-by-step instructions help us gain
a 'forklift upgrade' in the quality of
the business cases we build. The
business case for studying this book is
a slam dunk!”
— Stephen Abram,
President 2008 SLA
"If Ulla de Stricker has
left anything out of this excellent
how-to book on the development of
business cases for information
professionals, I cna't think of what it
might be. ... And the good news is that
you won't need to spend a lot of money
or a lot of time to capitalize on the
value that this comprehensive little
guide offers. ... Regardless of the
type of information service you work in
I heartily recommend Business Cases for Info
Pros as a must read for any
manager who wants to be able to put
forward a business plan that has the
strongest possible chance of
succeeding."
— Toby
Pearlstein, SLA Business and Finance Division Bulletin, October 2008 "Even
before the financial crisis I would have found this book to be
extremely valuable. Now it seems an essential resource to lead one
forward through the hard times, where the bottom line and a solid
business sense determine organizational priorities. ... succinct and
well-informed ... I highly recommend it as a basic strategic asset for
all information pros." — John Azzolini, PLL Perspectives
2008/120
pp/softbound
ISBN 978-1-57387-335-2
Regular Price: $39.50
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