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Building and Running a Successful Research
Business
A Guide for the Independent Information
Professional
By Mary Ellen Bates | Edited by Reva
Basch
This is the handbook every aspiring independent information
professional needs to launch, manage, and build a research
business. Organized into four sections, “Getting
Started,”“Running the Business,”“Marketing,”
and “Researching,” the book walks you through
every step of the process. Author Mary Ellen Bates covers
everything from “is this right for you?” to
closing the sale, managing clients, promoting your business
on the Web, and tapping into powerful information sources
beyond the Web. Bates, a popular author and speaker and
a long-time successful independent info pro, reveals all
the tips, tricks, and techniques for setting up, running,
and growing your own information business.
CyberAge Books
May 2003/472 pp/softbound
ISBN 0-910965-62-5
Regular price: $29.95
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