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Building & Running a
Successful Research Business, 2nd Edition
A Guide for the Independent
Information Professional
By Mary Ellen Bates | Foreword
by Amelia Kassel
"Whether you’re already running an
information business or just starting
out, this book is an invaluable resource. Mary Ellen Bates has done it
again!"
—Marydee Ojala,
ONLINE Magazine
This
is the handbook every aspiring independent information professional
needs in order to launch, manage, and build a research business.
Organized into four sections, "Getting Started," "Running the
Business," "Marketing," and "Researching," the book walks you through
every step of the process. Author Mary Ellen Bates covers everything
from "Is this right for you?" to closing the sale, managing clients,
promoting your business on the web, and tapping into powerful
information sources beyond the web.
The second edition
features a wealth of new material, including new chapters on how to
position yourself, marketing via social media, creating an effective
web presence, strategic planning for your next five years, and writing
a marketing plan that works. Bates, a popular author and speaker and a
long-time successful independent info pro, reveals all the tips,
tricks, and techniques for setting up, running, and growing your own
information business.
CyberAge Books | 2010/528 pp/softbound | ISBN 978-0-910965-85-9 | Regular Price: $34.95
Order Now:
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